The office furniture business is a tough one, so it seemed, because unfortunately Tablo never went to market. The logistics and requirements for establishing founding a furniture brand were too far of a stretch – quite the shame, since I had a great time developing a brand identity for Tablo.
This brand identity was primarily seated on the fact that the product, an adjustable desk, was made in Holland, which made the 'Dutch Design' concept a logical solution. Seeing as the Dutch Design movement is widely known and respected, it seemed like the perfect vehicle for Tablo.
The idea of Tablo was very simple. In the first phase of the development, consumers would be able to choose a desk, with only two options in colour. In the second phase, consumers would have more options to choose from, including several accessories, like a docking station, or built-in cabinets. Aside from that, an important part of product, was that the design should be quite minimal, being able to easily stand in any (home)office or room. So no matter the interior, or surrounding, it could always slip into the surroundings.
With the desk being a beautiful addition to any space, combined with the fact that the user could set it to his/her preferred height – every desk would be a unique element in one’s setting. Resulting in the pay-off: “Tablo - Designing your workspace”.
As a graphic/typography element, I added the copy "Adjustable for you", delivering a message with a double meaning.
