Founded in Halstead, Essex (1997), the company has gone from simple beginnings, to producing nearly 100 million bars a year, at its 'Makery', exporting to 37 countries worldwide. And they do this, as they say, with a big portion of love and care; creating the best bars, with the tastiest flavours.
In 2022 our team won the pitch for the new brand + media campaign. We won by focusing on their product characteristics; taste, quality, and the fact that they use simple, and delicious ingredients. Eat Natural's ingredients were already perceived as great (based on consumer research), and it was time to exploit that perception, and to show how great ingredients, lead to great taste. Enter the new slogan: "We create tasty encounters."
[ concept designs ]
[ final design - in dutch ]
To emphasise the lightheartedness and playfulness of Eat Natural, we set the stage for a happy place, filled with some of the best things nature has to offer. On a backdrop of paper textures and sunlight, we created a smooth dance of ingredients, paired with swirls and twirls of yoghurt and caramel.
Thanks to the amazing work of Whoohoo, we got access to plenty of 3D elements, which I got then use in several visuals. Ranging from supermarket activations, to magazine covers, to visuals for socials, etc.
